Now that you know the outlines of how to make a sales plan in the previous article “You can go from here”, here are some tips that you may need while creating a sales plan, to make sure that the plan is suitable for the market, your company’s requirements and even its capabilities.
1) Take advantage of popular giveaways to strengthen your plan
As you build and present your sales plan to investors or team members, you may need to take advantage of trends within your target market to ensure that it is performing effectively and that it matches the mindset of buyers.
2) Define the techniques you will use to measure the success of the sales plan
You can do this step only to show your team or investors the mechanisms for measuring the success of your plan's performance, and what criteria you will use in evaluating your performance.
3) Support your plan with data and facts
If you are going to include the budget as part of your plan - and you have to do it - in order to present it to investors or partners, do not forget to support it and provide it with facts and data from the past experiences and performance of the company and team on the one hand, and the target market and audience on the other.
4) Develop different tactics for each team depending on their specialty
Each team within the company has its goal and function, you may need to develop a detailed plan for each team separately with different goals according to their specializations. A business development team is different from a marketing team, a PR team, and so on.
5) Get Marketing Team Extras
Because marketing and sales work hand in hand, this collaboration is essential to the success of a company's sales plan.
The more marketing data and statistics you know, the more you can use them to make your sales efforts successful.
6) Communicate with sales representatives to understand their challenges
You may overlook this point in the crowdedness of the huge tasks in your hands, but it remains necessary to understand the daily activities of the sales representatives within your company, whether direct, telephone, electronic and others. Find out about the difficulties and challenges they face, and how you can contribute to solving them and facilitating them.
7) Extensive competitive analysis
It's always important to know how your competitors are doing, what works and what doesn't, so you can learn how to make a sales plan that takes advantage of the activities that hit and avoids the ones that don't.
Sales plan business templates
Sure, you can write it yourself without a template or template, but sometimes you get forgotten. You may forget or miss an important point or section that disrupts the entire plan. Or you may care about a point too much, giving it more attention, effort, and time than it's worth.
There are a number of sales plan templates that we recommend to use in developing your business sales plan without getting complicated.
1) 30-60-90 . sales plan
The model of this plan depends on the time frame most. It sets three goals:
30 day plan.
Another 60-day plan.
The latter is for 90 days.
You can distribute your goals within these time frames as you wish, for example, by completing a certain number of trades, acquiring a certain number of clients, or something else.
2) Sales plan aligned with marketing
As we said earlier, marketing is the brother of sales, and therefore the sales plan is usually in itself parallel and complementary to marketing. But if your company has not aligned both divisions, you can develop a sales plan parallel to your in-house marketing strategy.
The goal of this plan is to create a profile or ratings of ideal customers and buyer personas, ensuring that the marketing message is aligned with the sales effort.
3) A strategic sales plan targeting business development
This plan aims to attract new clients or companies to cooperate and deal with your company, and includes communication and expanding the public relations circle with other companies.
4) Market expansion plan
This plan outlines to-do lists and metrics to capture as you expand into a new market. This type of sales plan focuses on targeting a specific market in a new geographic area, and this includes identifying distribution costs, logistical factors, and even timing.
5) New product launch sales plan
If you are launching a new product to the market for the first time, you need to know how to make a sales plan that ensures that new revenue is generated from that launch.
A new product launch sales plan includes a competitive analysis and a solid sales strategy, strengthening the brand's position in the target market, and contracting with the most influential partners in it.
Sales Plan Work Templates
Now that you know how to make a sales plan, your next step is to choose and fill out the appropriate template for the plan you will choose.
Popular Hubspot has developed a sales plan template that outlines the essential elements of any sales plan.
The advantage of this template is that it walks you through the practical step-by-step process of showing how to make your own company's sales plan.
Organizing your strategies and goals within the sales plan will enable you and your team to stick to the goals you set.
This 9-page template includes a section on objectives first before detailing the rest of the aspects, such as demand creation, implementation, measurement, and evaluation. This provides you with plenty of opportunities to create a coherent sales plan.
If you are a user of Asana project management software , this template is for you. Include this template in your team workspace so everyone is on the same page in your sales strategy.
In this template you will be able to follow the results and progress of all the tasks on the way to your goal.
A sales plan doesn't have to be hundreds of pages long. If you want to cut short and compress your sales plan into a page or two, this template is just what you're looking for.
This template incorporates everything strategic in a sales plan, from channels and projected expenses, distribution strategy to performance indicators - all in a simple, fluid interface design.
This template has clever visual options that enable you to design your sales plan in an elegant and easy-to-read format. Choose the layout that best suits your needs, then start creating a sales plan for your project on this interface that includes everything you need from graphics, charts, graphics, and even photos.
If your business is nascent, you may not have a large sales team yet, and you will probably need to create a strategic sales plan that your future partners and team members can work on and even develop.
This plan relies on major sections that help you create a sales plan with easy-to-fill boxes using Google or Microsoft files.
If you are a visual person, building a sales strategy diagram may be useful to you. Use this template to make it easy for you to create an attractive sales plan with neat divisions.
Customize your sales plan to fit short and long-term goals. This template enables you to view tasks related to your sales goals. It enables you to highlight the tasks you have planned to ensure that you create a high-performance, well-rounded sales strategy.
Finally, there is no one size fits all. Accordingly, there is no way to make a single sales plan that suits all companies with their different objectives, sizes and specializations.
The only wrong way to make a sales plan is to write it down at the beginning of the year and then don't touch it after that, and don't bother with implementing and pursuing your goals in it.
By continuing to improve your sales plan, you will ensure that your company generates the revenue you originally built it to generate!