Although TikTok is a relatively new communication platform compared to other platforms that were established decades ago, over the past few years it has proven beyond doubt that it is one of the best social media sites.
Given the billions of users who visit the platform monthly, it is certainly one of the most important and powerful tools you should use if you own a business or online store and want to increase your sales or raise awareness of your brand.
To make the most of this platform, in this article, we will explain all aspects of using TikTok to increase your sales, so you know exactly what you need to do to successfully attract buyers from this platform.
Why You Should Use TikTok to Increase Your Sales
There are four main reasons, in our opinion, why you should use TikTok to increase your sales:
1. Versatile: If you visit TikTok even once, you will find that it offers an endless variety of content, each with millions of followers.
This wide variety of users allows you to target them regardless of the product you're selling, provided you conduct proper research. This makes using TikTok to increase your sales remarkably easy.
2. A Huge User Base: When we mention TikTok users, you should understand that we're talking about billions of monthly active users from all age groups and countries around the world. This allows you to use TikTok to easily increase your sales, and also allows you to reach and spread far beyond most other platforms.
3. A Large Segment of Young People: As an online store owner looking to increase your sales, you'll certainly want to ensure that the largest segment of your potential customers are young people, who tend to buy at a much higher rate than other age groups. Using TikTok in this case is the ideal choice for targeting this segment.
4. Diverse promotional and advertising tools: One of the most important reasons to use TikTok to increase your sales is the diverse range of tools you can use to display ads on the platform, such as Branded Lenses, Brand Takeover, and other creative tools. This is in addition to the detailed statistics and data it provides.
Strategies for Using TikTok to Increase Your Sales
In the most important part of the article, I will share with you the eight most important strategies that will help you increase your sales using TikTok:
1. Publish on Your Official Business Page
This is the simplest and least expensive way to use TikTok to increase your sales. It involves publishing content about your product or service on your business's TikTok page.
This can take many forms, depending on the nature of the product or service. It could be a showcase of its features, behind-the-scenes insights into its production, a customer's opinion of it, or any other product-related details that could attract potential customers.
Many local brands have exploited this method by documenting the process of manufacturing their products from start to finish in videos, attracting significant engagement and sales from their users for virtually no effort.
Don't limit your page content to just one type of video. Instead, try experimenting with multiple formats, such as broadcasts and interactive videos, rather than videos intended for direct advertising purposes only.
2. Use Influencer Marketing
We all know that influencers play a significant role in increasing brand awareness and introducing a large segment of potential customers to your store and what you sell through a trusted intermediary.
When it comes to using TikTok to increase your sales, the situation is no different, if not more effective. There are no more influencers on the platform than these, with millions of followers and daily views.
By doing some research into the most prominent influencers in your field, you'll easily be able to identify the ideal influencer for you. You can then contact them in any way possible and reach an agreement that will ensure both of you emerge as winners, in addition to the value they will undoubtedly provide to your audience.
3. Use Paid Ads of All Types
Paid ads in general are one of the best ways to increase profits and introduce your brand to a large segment of customers, but on TikTok, the situation is a little different.
Paid ads take a wider variety of forms than on most other platforms, allowing you to use different methods depending on your brand and the type of products you offer. The most important of these are:
In-Feed Ads: These are the standard type of ads that appear between videos while browsing, and they are the most common on TikTok.
Top View Ads: These ads appear directly when the user enters the app and can last up to 60 seconds, with an action included after the video ends.
Brand Takeover Ads: This type of ad appears when the user enters the app. It can be a static image lasting three seconds or a clip lasting no more than five seconds, directing the user to a landing page.
Branded Hashtag Ads: This type of ad creates a brand for a specific style of video and encourages users to create their own version.
Branded Effect Ads: This type of ad combines entertainment and marketing, creating branded filters and effects that users can experience.
4. Run contests and discounts
Contests and discounts in general are among the most important and effective marketing strategies, regardless of what you offer and the audience you target. For TikTok, the situation is no different.
If you want to use TikTok to maximize your sales, you'll need to plan for contests and discounts that encourage users to participate and increase engagement. Many users typically participate in contests and challenges without any incentive.
If you double that incentive and include a prize linked to whatever you sell, this will increase your reach, encourage potential customers to become more familiar with you, and encourage them to anticipate the discounts you offer on the platform.
5. Use a TikTok Store
As an online store owner, you certainly know that the fewer steps you take for a customer to complete a purchase, the more they'll buy, and thus, your sales and profits will increase.
One of the advantages of the TikTok platform is that it allows you to sell your products directly and integrate them with any video to enable viewers to purchase immediately, whether you are the primary seller, an affiliate marketer, or someone else.
If you're considering whether or not starting a TikTok store is worth it, you should know that according to the company's data, approximately 50% of the app's users are interested in purchasing from the app without having to exit the app to complete the purchase.
To start a store, you'll need to meet some very simple requirements, such as having 1,000 followers, posting content with at least 50 views in the last 28 days, and of course, being over 18 years old.
6. Get affiliate marketers
TikTok's algorithms are very complex and largely unpredictable, so you should try to present your videos in multiple formats to maximize your chances of reaching customers.
This is what affiliate marketers on TikTok offer you. Each one has their own unique method for marketing and producing videos. It also won't cost you much, as the marketer must first sell before receiving profits, making it impossible to waste any money.
However, this method isn't suitable for all brands, as most don't have the luxury of deducting a portion of each sale and giving it to the marketer. However, it works best for online services of all kinds.
7. Use popular hashtags and trends
What's unique about TikTok is that the dynamics of the emergence of new, diverse trends every day are very rapid and garner a lot of engagement from the platform's users, which you can easily leverage.
You can use anything currently popular within the app, such as a specific music or hashtag, to reach a larger number of users, introduce them to your approach, and try to include them in your potential customer base.
This is one of the most important ways to use TikTok to increase your overall sales. Using these trends and hashtags often helps TikTok promote this type of content to a larger audience, given its effectiveness in keeping them on the app.
8. Create Interactive Content
Getting your audience engaged with your content is one of the most important marketing goals you should set and work towards if you want to use TikTok to increase your sales.
It's an effective way to get customers to market to you by creating videos related to your brand, such as Branded Effect Ads, which we mentioned earlier in the advertising method, or even answering their questions visually, among other methods and challenges.
This method can go beyond marketing and be related to the product itself, such as allowing customers to create their own designs or making the purchasing process more interactive.
Important Tips for Using TikTok to Increase Your Sales
We certainly won't leave you without providing you with a set of useful tips that will help you make the most of TikTok:
1. Define Your Target Audience: The more you understand your target audience and the type of content that will motivate them to buy, the more time, money, and effort you'll save.
Therefore, before you start using TikTok to increase your sales, you must determine exactly the segment you want to target and create videos that are engaging and relevant to your brand.
2. Create Appropriate Content: The rhythm, speed, and design of your videos vary depending on the segment you want to reach. Therefore, try as much as possible to make them in the style they like to consume to get the best results.
It will also be very helpful to hire a video specialist to produce your videos in the best possible way.
3. Publish Consistently: If you study most successful online businesses, you'll find that consistency is a key element that unites them all, regardless of their classification.
Building an audience that trusts you and your products takes time and requires a significant amount of consistent publishing and content development before you start generating profits.
4. Use Shopify: Using TikTok with Shopify is the best combination you can use, especially if TikTok is your primary marketing channel.
This combination allows you to complete the purchase within TikTok after watching the ad without having to exit the ad altogether. This will encourage many people to make a purchase, given the ease of this process.
5. Study Your Competitors: If you want to market in your niche in the best possible way, you should definitely see how your successful competitors do it and try to draw some inspiration from them to develop your business and your own marketing methods.
They have already built a fan base that has proven the effectiveness of their work. You should also recognize their weaknesses and try to exploit them to your advantage.
6. Set Realistic Goals: In the world of marketing, goals are everything. They allow you to carefully assess whether your marketing campaign has been successful over a given period of time.
To effectively use TikTok to increase your sales, you must set these goals realistically. TikTok's algorithms are highly volatile and can take a lot of effort to leverage.
Conclusion
An app the size of TikTok is a goldmine for any brand, and as an e-commerce store owner, you certainly want to use TikTok to increase your sales and include it in your marketing channels that generate regular customers.
In this article, we've focused on introducing you to the best methods and strategies that will easily enable you to build a customer base on this platform and make it an effective, profitable channel.
If you aspire to use TikTok to increase your sales, after reading this article, you'll be able to start doing so immediately in the best possible way and with the least possible time and effort.